A Quokka Dreeds its Weird

Yup! I pulled down my copy and found the passage surprisingly easily so here's the text for anyone who might be curious (OCR from a photo so forgive any errors)

Nobody, it seemed, liked the title Away We Go. The composer had wanted to change it to Yessirree, but Joe was thankful to report he'd been talked out of it. The title finally agreed upon - thanks largely to Armina Marshall, Lawrence's wife, who came from out that way - was Oklahoma.

It sounds fine to you; you're used to it. But do me a favor and imagine you're working in a theatre and somebody tells you your new musical is to be called "New Jersey." Or "Maine." To us,
"Oklahoma" remained the name of a state, even after we'd mimeographed 10,000 new releases and despite the fact that "Okla-homa" appeared three times on each one.

We had folded several hundred of them when the call came from Boston. Joe picked up the phone and we heard him say, "Yes, Terry," and "All right, dear," and then he hung up. And then he looked at us, in the dazed way people who worked at the Guild frequently looked at each other.

"They want," he said in a faraway voice, "an exclamation point after 'Oklahoma."

Which is how it happened that, far into the night, Lois and I, bundled in our winter coats, sat in the outer office putting 30,000 exclamation points on 10,000 press releases, while Joe, in the inner office, bundled in his overcoat, phoned all over town hunting down and waking up various printing firms and sign painters. We were bundled in our coats because the heat had been turned oft by an economy-minded management now happily engaged in spending several thousand dollars to alter houseboards, playbills, ads, three-sheet posters and souvenir booklets, to put an exclamation point after "Oklahoma."