Learning how to fold things so they are in horizontal rows rather than vertical stacks is definitely the point where this tipped over into "hobby." However, it does make stuff WAY easier to find.
These are before-and-after aerial shots of my T-shirt drawer:


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I can see the appeal, though.
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You need a laundry brownie.
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YES I DO. Let me know if you know the appropriate offerings to attract one.
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I'm more likely to fold-and-put-away than I was to pick up a stack and transfer it wholesale, and the time it takes is maybe five minutes. (I fold on the clothes dryer, so there's a good workflow for me).
I started folding out of sheer orneryness: I asked myself 'what if I stopped whinging about how fucking ridiculous this system is and how it will never work and just FOLD MY CLOTHES THIS ONCE TO TRY IT?' Two years later, I'm still doing it.
Turns out, the time I save by picking the right shirt for any occasion, and knowing whether I need to do a particular batch of laundry by eyeballing my clothes drawers more than makes up for folding time.
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My own experience is that I, too, have tried folding. It results in either a wad of clothes being stuffed into wherever the folded clothes go, to be folded later (read: never), or the clothes being left in the dryer forever.
My current system, which involves making a neat stack of flat clothing while sorting and then laying it sideways in the drawer, works great for me: it's fast, I can see everything at a glance (... ish, I do have to move them a bit to see what's in the back), and for whatever reason the extra 2 seconds saved per item, or whatever, of laying them neatly out flat instead of folding them makes the difference to my hindbrain in actually doing it vs. not doing it.
It's good to figure out what works best for you, though!
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