"A wise category insider took pity on me and told me the following bits of info, which, as they are from one source, are unverified. Seems the titles that drive me so freaking nuts, oh, how they irritate the shit out of me? They’re all based on “hook words” that are tracked for their sales power. And books that experiment with the formula by using non-hook-word titles? Do not, in this individual’s research, sell as well. So all that sheikh virgin mistress baby boardroom tycoon billionaire title mix & match that drives me so bananas? Sells like crazy. And I have to wonder why the hook words work - my first guess is the reassurance that shopping by keyword guarantees a similar storyline every time. But I could be wrong."
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Date: 2008-04-01 12:45 pm (UTC)http://www.smartbitchestrashybooks.com/index.php/weblog/rntv_companion_entry_sarah_learns_about_category_romance/
"A wise category insider took pity on me and told me the following bits of info, which, as they are from one source, are unverified. Seems the titles that drive me so freaking nuts, oh, how they irritate the shit out of me? They’re all based on “hook words” that are tracked for their sales power. And books that experiment with the formula by using non-hook-word titles? Do not, in this individual’s research, sell as well. So all that sheikh virgin mistress baby boardroom tycoon billionaire title mix & match that drives me so bananas? Sells like crazy. And I have to wonder why the hook words work - my first guess is the reassurance that shopping by keyword guarantees a similar storyline every time. But I could be wrong."