If you haven't heard of this, it's a new soy-based burger that supposedly cooks, looks, tastes, and feels exactly like a meat burger. I saw it at Fatburger, which I figured was a good place to try it -I already know I like their regular burgers so I have a good basis for comparison, and it's pretty cheap so if I hated it at least I wasn't out a tragic amount of money.

I asked the guy at the counter if people were liking it. With slight evasiveness, he said, "Yeah, lots of people are ordering it!"

If my experience was typical, I suspect that lots of people will not be ordering it twice.

On the one hand, it was by far the best non-meat burger I've ever had, and I ate almost the entire thing. (I was hungry.) However, it does not look like meat. It looks similar to meat. But it was visibly a veggie burger. I actually don't care much about appearance, but just sayin'. Similarly, the texture isn't quite right. It's close. But it has a noticeably vegetal soft homogeneity, which is different from that of ground meat. Most importantly, it doesn't taste quite like meat. Or rather, it doesn't taste like a Fatburger burger. It has a slight spiciness that I didn't care for, which is probably there to mask the non-meat flavors. If the texture and appearance had been perfect, I might have believed it as a meat burger that was overspiced to make up for the meat not being the best.

In short, disappointing. I would have preferred their real burger. I also would have preferred going home and making myself a salad. I keep hoping for a perfect meat substitute, but in the meantime I'll stick to eating less meat and mostly from identifiably good-practice sources.

Have any of you tried this? What did you think?
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minim_calibre: (Default)

From: [personal profile] minim_calibre


My thoughts were that it was slightly too salty, as close to meat in taste and texture as I've had in my years of trying veggie patties (I haven't yet had the Beyond Burger), but a good effort and I'm interested to see where the technology goes.

Unlike a burger, I didn't wind up paying for it the next day, so that was also a plus.
loligo: Scully with blue glasses (Default)

From: [personal profile] loligo


My husband is a big fan of the frozen version of the Beyond Burger; we haven't had the opportunity to try the fresh version, or the Impossible Burger. He's a vegetarian, and I'm allergic to beef. I just go for ground turkey on those rare occasions when I really want a burger, but I would definitely be open to a good veggie substitute. Maybe I will try the Beyond next time he buys them...
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